Understanding The Average American

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Before you can understand the unique challenge facing Doctors and what the more successful ones do to achieve and maintain their wealth, you must first understand the demographics of the Average American. This is crucial because, in order to learn how to act differently in your wealth planning decision-making, you have to compare your financial circumstances to the circumstances of the “norm.” It is only through these comparisons that you can truly appreciate the different wealth challenges you have and how you can effectively deal with these challenges.
In this chapter, we will examine the Average American in terms of income level, federal income taxes paid, source of income, retirement needs, asset protection concerns and estate planning challenges.
Important Note: Throughout this book, we will refer to the term “Average Americans.” We recognize that, to some, this term may at first seem demeaning or condescending, or imply some sort of value judgment. We do not intend it that way. It is simply a demographic term to describe a particular group defined by income, tax rate and financial circumstances.

post 3Average American Source Of Income
The Average American is almost always an employee who works for someone else. He gets paid as a W-2 employee and may or may not have a modest benefits package. As a taxable employee, taxes are typically withheld from the paycheck each payday and the after tax proceeds are then distributed. Many call this the take home amount. While this eliminates the headaches of calculating and preparing complex quarterly estimated tax payments and saving for these large payments, it also means there is little opportunity for significant tax planning.
The Average American rarely owns his own business. This means that the Average American does not have to manage the complications of a growing or complicated business that may have multiple locations, many employees, and regulatory reporting requirements. This also means that the Average American’s income will be determined by someone else. The owner of the company or the management team determines when and if there will be any raises or promotions for the employees. Employees can work hard, but the financial rewards from such efforts are at the discretion of someone else. Because the cost of living increases every year, modest raises may provide relatively modest increased spending and saving potential over a lifetime.

Millions of Americans have made the decision to buy or build a small business. There are countless motivations that drive someone to leave the world of the employed and start or run a business. There are pros and cons of being a W-2 employee instead of running your own business. Let’s consider some of the pros and cons of being an employee:


  • Simplified tax reporting
  • Fixed or predictable income
  • Benefits managed by employer
  • Job stability
  • Employer Leverages your work
  • Little lawsuit risk as compared to the employer
  • No business succession risk


  • Little opportunity for tax planning
  • Little opportunity for significant increases in income
  • No control over benefits offered
  • Job stability controlled by employer
  • No direct benefit from Leverage

There is no doubt that running a business is hard work. The business owner has a lot of responsibility. Owning a business is certainly not for everyone. In fact, most small businesses fail. The point we are trying to make is that there is a trade-off for letting someone else handle all of the responsibility and headaches of running a business. The employees have little say in the planning for the business. This is neither good nor bad. It is just the nature of the situation. This is one of the ways that Average Americans who are employees differ from business owners.

Average American Retirement Planning
For almost a century, a major goal of employment for Average Americans has been to work hard and save enough money to retire. Most Americans would rather be doing something other than working and many look forward to the financial freedom of retirement.
In terms of retirement planning, most Average Americans invest in some type of retirement plan offered through their place of employment, typically a 401(k) plan. Most Average Americans also have a checking and savings account and possibly an IRA or small investment account. However, they do not have substantial or sufficient savings in such accounts. This is the result of a combination of factors, such as:

· People are living longer and have greater financial needs in retirement.
· Employers are focused on quarterly earnings and are forced to cut back on employee benefits, including retirement funding.
· Reduced fringe benefits from employers cause increased spending by the employees’ families
· Average Americans are spending more on consumer purchases than on retirement plans simply because their income doesn’t afford them the opportunity to do both.

When companies give less to their employees and employees have to spend more just to pay the bills, the employees simply do not have the discretionary funds after bills are paid to save enough for their desired level of retirement and consequently do not put enough money in these plans. Perhaps, many Americans are relying on Social Security to provide a large portion of their retirement income. You need only read a week’s worth of articles in the newspapers listed later in this chapter to get a clear understanding that relying on Social Security is not a wise planning decision. Therefore, most Average Americans do not have many retirement alternatives.

Average American Asset Protection
Next to estate tax planning, this is the area of financial planning where the needs and concerns between Average Americans and Affluent Americans (which Doctors obviously are) differ most. Asset protection—the practice of shielding wealth from potential lawsuits, creditors or other claims—is plainly not of interest to Average Americans for two reasons:
1. They do not have significant assets to protect.
2. They do not face significant liability through their work or investments.

Later in this Lesson, you will see that Doctor’s asset protection situations are polar opposites of those of Average Americans. As a More

Using Other People to Make You Money

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Using other people money

While leveraging assets and capital are fundamental wealth-building techniques, these techniques cannot succeed without also leveraging people. At the end of the day, every deal, investment or transaction needs people to manage or oversee it. No matter how rich you are, you still only have 168 hours per week. To our knowledge, no one has figured out how to be in two or more places at one time. As a result, the single most powerful type of Leverage is the Leverage of people. By properly leveraging people, you can have multiple levers working at once. This is where greater wealth is created.
This chapter is going tUsing Other Peoples Moneyo explain why—and how—to get the most out of leveraging people. More specifically, we will focus on:
1. Leveraging employees
2. Leveraging advisors

Leveraging Employees
The most common method of leveraging people is by hiring employees. Those with financial means can afford to hire other people to do jobs for them. The employer has successfully Leveraged people if the collective group of employees helps the owner earn more money than the amount it costs the employer in salaries and benefits.

Simple Leverage: Pay Less Than Productivity
The more employees you have, the more potential Leverage opportunities you have. Sometimes you hire staff to support these employees. That is an investment that you hope increases the productivity of the other employees by more than the cost of the administrative help.
To Leverage your employees successfully and yield a profit, a simple rule is to pay people less than the value they provide your firm. Law firms have followed this lesson for years. For example, law firms may bill out attorneys to their clients at $200 per hour and require the attorneys to bill out 2,000 hours per year. Though the firm collects $400,000 for the services of the particular attorney, they may only spend $300,000 for that particular attorney’s salary, benefits, and allocated overhead. The firm earns $100,000 per attorney. If they can afford to hire 10, 20 or 100 less-experienced attorneys and can find enough work to keep them busy, the senior partners of the firm can earn a very nice living-10 to 25 times that of Average Americans and 5 to 10 times that of a less experienced attorney. In doing so, law firms are leveraging their employees’ productivity. They are training less expensive attorneys to do the work. This, in turn, enables the senior partners to focus on very profitable activities like landing contacts and building relationships for the firm.

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